How mParticle’s Lean HR Team Gained a True Benefits Partner with Bennie
Industry
Software Development
Employees
231
Headquarters
New York, New York
HR Leader
Global Head of People
HR Challenge
Benefits Support & Communication
Results
Full-Service Benefits Support & Partnership
About Thoropass
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“Bennie has been critical for our company because we run so lean. Having the support of Bennie and the resources Bennie has provided has been very beneficial for us to where the team is not so heads-down in the weeds of the benefits world.”
HR Challenges
When Bori, the Global Head of People, transitioned into the role at mParticle, the company was with another benefits provider, who was not the easiest to work with regarding responsiveness and support. The People team often felt like they were “working in the dark” with their broker because there would be no context or further direction provided following communications. As their team is comprised of generalists who don’t specialize in benefits, this created a significant challenge. There wasn’t clear guidance or insights into what to do next.
“It was time. We needed to migrate from our PEO to be independent and start doing payroll and benefits directly.”

1. Insufficient Support
There was a lack of guidance and support. While the benefits provider did what they needed to do according to their obligations, there was no further support or consulting offered to truly empower the People team.

2. Poor Communication
When the People team had questions for their previous broker, it would often take a while to get answers, and the answers would often lead to more confusion due to a lack of clarity or context.

3. Lack of Partnership
mParticle needed a broker who could be an extension of their team and take more ownership of the benefits program. The team required a benefits provider that could take that off their busy team’s plate.
“The previous experience I’ve had with other insurance benefits brokers is nowhere near the extent that I’ve had with the Bennie team. It’s just made it such a very fluid and easy experience.”
Bennie’s Job Duties

Service & Support
Full-Service Benefits Support
“They did a great job of communicating.”

Benefits Strategy & Partnership
Offering Benefits Expertise & Guidance
“Bennie makes us look better as a People team.”

Employee Support
A Better Employee Experience
“The Bennie App has been extremely helpful.”
Helping mParticle Navigate Its Benefits Program
When mParticle first switched over to Bennie and was rolling out open enrollment, the Bennie consulting team was there for the organization at every step. Bennie helped the People team understand what the benefits plans looked like and why they were designed the way they were. Whenever the People team needed resources or support, Bennie answered the questions with fast, detailed responses that gave context to each situation and anticipated any clarification needed.
“If I send an email about something that came up, I’ll get a response immediately from somebody that can help navigate through the situation, versus sitting around and waiting for somebody to reach back out days later. That’s the difference between Bennie and other companies we’ve worked with.”
A Proactive, Holistic Approach to Employee Benefits
Making Benefits & Insurance More Digestible for Employees
“Bennie has really helped us educate our employee base regarding their benefits and what’s available for them, ensuring that they’re taking advantage of what has been provided.”
When mParticle had its first open enrollment with Bennie and was going to offer a new benefits provider, Bennie proactively handled change management, including explaining to employees that there wouldn’t be a disruption with their medical providers and helping them understand why the organization made the switch.
The Bennie App has been a game-changer, both for the People team’s workload and for the employee experience. The employee response has been positive, with a handful of employees saying it’s very easy to use. When rolling out the app to the team, Bennie hosted helpful training sessions to show employees how to use the app and what features and services are available.
“Previously, we would have people reach out to us at all hours asking for their insurance card because they can’t find it. Now it’s available on their phone on the Bennie App.”
Bennie’s Job Duties

Service & Support
Full-Service Benefits Support
Helping mParticle Navigate Its Benefits Program
“If I send an email about something that came up, I’ll get a response immediately from somebody that can help navigate through the situation, versus sitting around and waiting for somebody to reach back out days later. That’s the difference between Bennie and other companies we’ve worked with.”

Benefits Strategy & Partnership
Offering Benefits Expertise & Guidance
A Proactive, Holistic Approach to Employee Benefits

Employee Support
A Better Employee Experience
Making Benefits & Insurance More Digestible for Employees
A True Partnership & Progressive Approach to Benefits
The Results
Bennie Has Made Benefits Fun for mParticle
For organizations, employee benefits aren’t typically considered fun, easy, or modern, but Bennie has changed that perception for mParticle. Having Bennie as a benefits partner has allowed mParticle’s People team to see what is possible and has taken the burden of tedious benefits questions off their plate.
“The Bennie team, the platform, the app, and the way they approach their customers – it’s just progressive. I feel like they are the leaders in the market.”
The difference is visible, from reduced time spent answering benefits questions (even for common issues like finding ID cards) to empowering mParticle’s employee base to take their health into their hands and fully utilize what is available. Having a dedicated benefits consultant and that personal level of support has made managing benefits smoother and less of a headache.
“The level of service that we get, the partnership, and the communication, it’s so helpful and nice. Especially as most People teams and companies are really lean right now. That level of support is extremely important and key to helping us thrive and continue to be more efficient.”